TURKEY MAKES ITS OWN TOYS NOW
NEWS

THE EFFORTS TO END CHINESE DOMINATION IN THE MANUFACTURE OF TOYS -WHICH ARE ESSENTIAL FOR CHILD DEVELOPMENT AND EDUCATION- AND TO REVITALIZE THE TURKISH TOY INDUSTRY HAVE STARTED TO BEAR FRUIT. TURKEY’S YEAR-END GOAL IS $106 MILLION.

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EUROPE’S LEADER IN PLASTICS

EUROPE HAS A PLASTICS MARKET THAT GENERATES 448 MILLION TONS OF DEMAND PER YEAR. THIS DEMAND IS CHARACTERIZED BY HIGH QUALITY AND PERFORMANCE EXPECTATIONS. THERE ARE FOUR EUROPEAN COUNTRIES AMONG THE TOP TEN PLASTICS PRODUCERS, AND THE LEADER OF THIS QUARTET IS, AS ALWAYS, GERMANY.

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IN NUMBERS

THE GERMAN PLASTICS INDUSTRY’S ANNUAL SALES VOLUME SURPASSES €91 BILLION. THE INDUSTRY COMPRISES 3,300 COMPANIES AND THESE COMPANIES EMPLOY A WORKFORCE OF AROUND 393,000 PEOPLE. THE INDUSTRY GENERATES MORE THAN SIX PERCENT OF THE DOMESTIC INDUSTRIAL PRODUCTION.

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WASTE TO WAVE

FOR ALMOST 70 YEARS LAND ROVER HAS TRANSPORTED PEOPLE ACROSS THE WORLD’S TOUGHEST TERRAIN, BUT IT IS NOW MAKING ITS FIRST FORAY INTO THE OCEAN WITH THE “WASTE TO WAVE” SURFBOARD, CREATED USING RECYCLED PLASTIC DERIVED FROM EARLY CLAY DESIGN MODELS.

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TURKISH AUTOMOTIVE INDUSTRY
FOCUS

IN THE AFTERMATH OF THE 2008 GLOBAL FINANCIAL CRISIS, AUTOMOTIVE PRODUCTION SHIFTED FROM NORTH AMERICA, EUROPE AND COUNTRIES LIKE JAPAN, WHICH HAVE BEEN STEADILY GROWING IN THIS SECTOR FOR YEARS, TO COUNTRIES WHERE CAR OWNERSHIP RATES ARE FAR FROM SATURATION LEVEL.

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IN NUMBERS
FOCUS

TURKEY, THE LEADER OF CEE IN VEHICLE PRODUCTION, CLIMBS UP HIGHER RANKS IN WORLD AUTO PRODUCTION LIST AS WELL.

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DEVELOPMENTS & OPPORTUNITIES
FOCUS

ACCORDING TO THE 2014 NUMBERS, THERE ARE 189 MOTOR VEHICLES PER 1000 PEO-PLE IN TURKEY, WHILE THAT NUMBER IS 569 IN EUROPE AND 808 IN THE USA. THESE NUMBERS, AS WELL AS THE RAPID GROWTH OF THE MOTOR VEHICLE STOCK, SHOW THAT THE DEMAND FOR MOTOR VEHICLES IS STILL FAR FROM SATURATION IN TURKEY. THIS IS REGARDED AS AN OPPORTUNITY FOR THE AUTOMOTIVE INDUSTRY, AN IT CAN BE ELABORATED AS FOLLOWS

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TESLA – The Future

BY NOW, EVERYONE -EVEN THOSE WHO HAVE NOTHING TO DO WITH THE AUTOMOTIVE INDUSTRY- HAS HEARD OF TESLA AND ELON MUSK -STEVE JOBS’ SUCCESSOR AS THE NEW STAR OF THE WORD OF TECHNOLOGY AND THIS SHOWS THE SIGNIFICANCE OF WHAT MUSK AND TESLA CAN DO FOR THE FUTURE OF THE AUTOMOTIVE INDUSTRY.

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