EUROPE HAS A PLASTICS MARKET THAT GENERATES 448 MILLION TONS OF DEMAND PER YEAR. THIS DEMAND IS CHARACTERIZED BY HIGH QUALITY AND PERFORMANCE EXPECTATIONS. THERE ARE FOUR EUROPEAN COUNTRIES AMONG THE TOP TEN PLASTICS PRODUCERS, AND THE LEADER OF THIS QUARTET IS, AS ALWAYS, GERMANY.

EUROPE’S LEADER IN PLASTICS

IN THE AFTERMATH OF THE 2008 GLOBAL FINANCIAL CRISIS, AUTOMOTIVE PRODUCTION SHIFTED FROM NORTH AMERICA, EUROPE AND COUNTRIES LIKE JAPAN, WHICH HAVE BEEN STEADILY GROWING IN THIS SECTOR FOR YEARS, TO COUNTRIES WHERE CAR OWNERSHIP RATES ARE FAR FROM SATURATION LEVEL.

TURKISH AUTOMOTIVE INDUSTRY

CAPS THAT CAN SPEAK TO THE CONSUMER ARE THE GOLDEN KEY TO SUCCESS IN MARKETING YOUR PRODUCTS.

DOES A PLASTIC CAP SPEAK?

BY NOW, EVERYONE -EVEN THOSE WHO HAVE NOTHING TO DO WITH THE AUTOMOTIVE INDUSTRY- HAS HEARD OF TESLA AND ELON MUSK -STEVE JOBS’ SUCCESSOR AS THE NEW STAR OF THE WORD OF TECHNOLOGY AND THIS SHOWS THE SIGNIFICANCE OF WHAT MUSK AND TESLA CAN DO FOR THE FUTURE OF THE AUTOMOTIVE INDUSTRY.

TESLA – The Future

TRANSPORTING, WAREHOUSING…

FOR ALMOST 70 YEARS LAND ROVER HAS TRANSPORTED PEOPLE ACROSS THE WORLD’S TOUGHEST TERRAIN, BUT IT IS NOW MAKING ITS FIRST FORAY INTO THE OCEAN WITH THE “WASTE TO WAVE” SURFBOARD, CREATED USING RECYCLED PLASTIC DERIVED FROM EARLY CLAY DESIGN MODELS.

WASTE TO WAVE

IF PHOTOS OF AFRICAN ELEPHANTS CAN STILL BE TAKEN TODAY, BOTH PHOTOGRAPHERS AND ELEPHANTS OWE THIS LARGELY TO THE INVENTION OF CELLULOID.

THE PLASTIC THAT SAVED ELEPHANTS