Everyone With A Mouth Speaks!

Everyone talks about something every minute in every aspect of life, whether they know it or not… It is a shame not to know, it is a shame not to learn, but isn't it time to use what we have learned for the human being? It has come and gone, actually ...

The bear world has a lot to attract and destroy the earth, isn't it? Who has a lot for? Is it for our ancestors, for us, for our children, for their children? There is no time left, ladies and gentlemen… There is no time to do anything. Let go of talking, let go of the fashion phrases, let the fancy phrases, take action.

There is a lot of talk about sustainability and recycling. Much… In the last decade, under the leadership of the Y generation, who have nurtured the subject like a valuable newborn, the subject has not only come to the fore, but has also formed the basis of today's culture and businesses have accepted it. In 2015, a Nielsen report revealed that 73% of millennials were willing to pay more for sustainable goods. Nielsen also reported that as of 2018, 85% of Generation Y and 80% of Gen Z ranked the environment at the top of the list of companies with which they would interact. Undoubtedly, this is an important social problem with brands that try to meet their demanding consumers halfway through and make them love them. Looking at the big picture, companies are loosely committed to sustainability and recycling, and terms are used as marketing tools rather than seeing them as a collective problem that needs to be solved. All we have is a vacuum of promises. And even if we see action that the consumer could lag behind, there is little incentive to do so. The transition from single-use plastic to reusable packaging is a prime example of this. Take, for example, a brand that is launching a new eco-refill package for soap dispensers. Traditionally, this business made a profit by selling its product in single-use packaging, allowing the customer to keep purchasing over and over again when it ran out. As plastic waste and recycling accelerate the national and cultural agenda, there is a desire to stay in the minds of customers of the same brand. It then develops an eco-refill package to satisfy the consumer, on the one hand, that it is environmentally friendly, but also wants to stay true to what they know. But the point is that the decision is led by a business minded mind and sustainability comes as a secondary consideration. Essentially, this is just an add-on. The truth is that even if the brands in the position are challenging the sustainability message, they do not provide the consumer with the incentive to do so. To combine this, a study conducted last year highlighted that the zero-waste shopping approach is up to 50% more expensive for consumers. More encouragement please. If we, as a nation, are serious about recycling and conquering our plastic waste problem, there must be a lot more incentive for people to switch. We need methods to make sustainability and recycling the main attraction. It is not what we say we will do, but what we do that will make an impact. Last year, there was a clear acknowledgment that more work could be done on sustainability and recycling.

Sustainability has been viewed for years as a marketing ploy rather than the actual action that needs to be buried. Over time, individual action becomes collective. It creates a collective momentum. Momentum creates real change. We need more action. There are many NGOs and brands that are sincere and take responsibility. So what do we do individually for recycling?