ACCORDING TO THE 2014 NUMBERS, THERE ARE 189 MOTOR VEHICLES PER 1000 PEO-PLE IN TURKEY, WHILE THAT NUMBER IS 569 IN EUROPE AND 808 IN THE USA. THESE NUMBERS, AS WELL AS THE RAPID GROWTH OF THE MOTOR VEHICLE STOCK, SHOW THAT THE DEMAND FOR MOTOR VEHICLES IS STILL FAR FROM SATURATION IN TURKEY. THIS IS REGARDED AS AN OPPORTUNITY FOR THE AUTOMOTIVE INDUSTRY, AN IT CAN BE ELABORATED AS FOLLOWS