Overvıew
ITALY IS EUROPE’S SECOND LARGEST PLASTIC MANUFACTURER AFTER GERMANY AND HAS A PARTICULARLY NOTEWORTHY PRESENCE IN THE PLASTIC AND RUBBER MACHINERY INDUSTRY.
Italy, with its population of 60 million, is the world’s eighth biggest country and is also among the most industrialized. The country has a trade surplus that is equal to 3.1% of its GNP and inflation is in a downward trend. In addition to low birth and mortality rates, long life expectancy is indica-tive of a surplus of dependent population. “Made in Italy” is a globally valued label, with Italian products ranked seventh among the most respected products in the world. Industrial employment amounts to about 25% of employment. In Italy, the level of prosperity is extremely high but the population is declining. The digitization process of the Italian economy continues, and the field of e-commerce presents a particular opportunity in this capacity.
Italy is Europe’s second largest plastics producer after Germany and has a particularly notewor-thy presence in the plastic and rubber machinery industry. Looking at how the industry has ad-justed to the R&D and digitization processes, it seems like the Italian plastic industry is one of the leading industries, which is an indication that the Italian plastic industry will continue to be one of the main players in the world. Of course, the future of the Italian plastic industry is largely dependent on the EU economy, the EU industrial policy and EU’s attitude toward plastics.
Excellent Design and High Status
With their excellent designs and high-status perception, Italian products are respected worldwide.
“Made in Italy” is ranked 7th in the world with 84 index points.
Italian products receive exceptionally high scores with their originality and excellent design.
“Made in Italy” is popular especially in South America, Arab countries and Europe.
Italian products score below average, however, in evaluations of price-performance ratio, sus-tainability and fair production.
The lowest assessment of Italian products comes from neighboring Switzerland.
Top 10: “Made In Italy” En Üst Düzey Itibarı Gördüğü Ülkeler.
Ürün Özelliklerine Göre Tercih Oranları
Basic Economic Indicators *
GDP: $ 2,071,000 billion
GDP Growth Rate: 0.6%
National income per capita: $ 33,315
Inflation rate: 0,2%
Unemployment rate: 13,4%
Labor force distribution by sectors: 73,3% services, 24,9% industry, 1,8% agriculture
* According to 2014 data
