GET THE NEWS FROM CHILDREN
GET THE NEWS FROM CHILDREN
We think that there is no one among us who will say that children, who are the most important link of fast consumption, do not direct our lives and production. We are all constantly exposed and influenced by advertising channels. Children are affected by advertisements much faster than us. A six-year-old European boy can say he wants sushi even though he has never seen his parents. So, is education the only way to explain recycling to children who have such a strong impact on marketing?
We can explain recycling not only with education but also with consumption. Explaining consumption and recycling, especially to children, may be the most effective way to disappear. If we can explain recycling to children with education and consumption, they can tell their parents about recycling in the most accurate way. The news from the child can not only be news, but also a way of life. We must take this fundamental step with Barbie dolls.
Regardless of their income, whether they are a girl or not, every parent has bought a Barbie doll. As part of its sustainability efforts, the US toy company Mattel has produced a collection of Barbie dolls from 90 percent ocean-sourced recycled plastics. California-based toy manufacturing company Mattel is launching the Barbie “The Future of Pink is Green™” campaign to help kids support a greener future.
As part of the campaign, the company produced a collection of Barbie dolls from 90% ocean-sourced recycled plastics. In the Barbie Loves the Ocean collection, 100% recycled, recyclable or bio-based plastic materials will be used in products and packaging by 2030. By the end of 2021, Barbie aims to use 95% recycled or FSC-registered ingredients in paper and wood fiber materials used in packaging. Mattel President and Chief Executive Officer (COO), Richard Dickson, stated that as Mattel, they work to empower the next generation, to enable children to explore the world and use its full potential, and said, “We are committed to diversity, inclusion and equal opportunity to create a better world for all children of the world. Focusing on sustainability, Barbie now puts its own global platform into use.”
The struggle for recycling and sustainability has touched almost everyone from seven to seventy and is an issue as important as life for everyone. Survival will equate to recycling and sustainability in the future. Those who are aware of this are constantly struggling. Those who are aware of this are working without breathing. Those who are aware of this are struggling to explain it to those who are not aware or not. Maybe children, the love of children and the pure feelings of children will tell us all about recycling and sustainability in the shortest possible time.